If you want to be able to increase your businesses online presence in a positive way, you’ll need to carry out a periodical website audit, which can help to identify any issues that may need to be fixed or improved upon to enhance the users experience.
While it might be possible to find an audit checklist and try to identify those problems yourself and improve upon them, the process is much more efficient and effective if you work with a digital professional, and here are 5 reasons why:
- Your site will become faster:
Loading time is a hugely significant factor in terms of a websites ranking, and it can have a dramatic impact on conversion rates, too. If a page on your website takes longer than a few seconds to load, research carried out by Google has shown that the rate of users who leave to look elsewhere, increases by as much as 32%.
With professional help from a digital expert, they can determine what might be slowing your site down, and optimize it to load quicker.
2. Usability will improve
A user-friendly website is all but essential these days, and if yours has too much information crammed into small spaces, or has a complex web design, visitors will simply click elsewhere to find what they’re looking for with ease.
A website that’s difficult to use will never generate sales, but by having a conversion rate optimization professional give it the once over, you’ll be able to discover areas of your site that could be simplified.
3. You’ll have better content
A digital marketing expert will analyze your website during an audit; studying your page views, bounce rates and a lot more, to help identify key elements that can be improved upon for optimal search engine indexing. Any improvement will require a high standard of content, and an audit conducted by a professional will help you understand which type of content both users and search engines want to see, and how they prefer to see it i.e. through text, images or video. Once you’ve established this, you or your digital marketing team can work on developing strategies to give visitors engaging and useful content that will also rank your site higher with search engines.
4. Conversion rates will increase
As a truly essential aspect of any businesses website, conversions must be maximized through your sites landing pages, content, design and calls-to-action, and a professionally carried out audit will ensure that all of these are scrutinized in minute detail.
Try to do this yourself, however, and it can literally take you months to try and figure out what works best for your site. Seek expert help and formulate a strategy that will increase conversion rates and maximize your return on investment.
5. Information structure will be optimized
No matter how engaging and useful your websites content is, it’s all but useless if your site isn’t easy to access. With a professional website audit, analytics data will be used to make sure that your target audience and search engines, can easily find your data; something that typically results in higher search rankings, increased traffic and ultimately, increased sales.
Seeking third party help for a website audit makes sense from every angle, but particularly from a business perspective. So, if you want to start enjoying the advantages listed above and maximize your websites potential, engage with a digital marketing expert who can conduct a professional audit, today.