Simply put, responsive web design is when website pages are constructed to detect the screen size and orientation of a visitor, and change the layout accordingly. With flexible layouts and images, and cascading style sheet media queries, web designers can create responsive websites that users will love; they’re quick to load and display the information they need in a way that is easy to read and share.
If you’d like to see your website appealing to more users, no matter what device they’re using, you can engage with a third party digital marketing company. In the meantime,here are just some of the many advantages of responsive web design:
More mobile traffic
Users of mobile devices account for more and more traffic nowadays, and one way of ensuring that you don’t miss out on potential customers, is to have a separate URL for mobile web users; giving them the best experience while keeping development costs to a minimum.
Quick development at a low cost
While it does cost more to invest in a responsive site, it’s definitely a worthwhile one for the future of a business, and means that you don’t have to spend money on creating two separate websites.
Ease of maintenance
Maintaining a website and a separate mobile website can be time consuming, what with the different strategies and content to prepare. One responsive site, on the other hand, enables you to save a lot of time and focus your energies on what really matters to your business.
Faster loading speeds
With the short attention span of the average mobile user, any website that takes more than a few seconds to load, will simply get left behind. Slow loading speeds can result in poor customer reviews and reduce your ranking in the SERPs, whereas responsive web design will give you fast loading speeds, no matter what device is being used.
An improved UX
User experience is everything in the world of websites, and the average visitor to a website wants to enjoy a smooth experience with no issues. They want to see your products and services, read your blogs or simply browse your online catalogue, without slow loading times or having to wait while they’re redirected to a mobile-friendly site. Keep users happy with responsive web design, and make them want to come back in the future.
Ease of management
Responsive web design gives you all the data you need to make important strategic decisions for the future of your brand, in one place. Easier to manage and maintain, a responsive site doesn’t just make life easier for the user, but makes it far easier for you, too.
There can be no doubt that responsive web design is a valuable investment, and if you’d like to discuss your options in more detail, reach out to a digital marketing company who can make your website as popular and well visited as it deserves to be.